Ruff Wear begins its story about ten years ago in Santa Barbara, CA when it was apparent that a collapsible drinking dish would be perfect when taking your dog on outings. Ruff Wear is located in Bend, Oregon. Today, it's easier than ever to take your dog with you on outdoor activities. Ruff Wear has several products to choose from. You will want to purchase the Ruff Wear The Beacon™ Dog Safety Light. Your dog will be noticed in the dark for up to 1/2 mile. Ruff Wear makes dog booties for paw protection.